In Sports Apparel
The FIT/Infor Design and Technology Lab—under the direction of its Executive Director, Michael Ferraro—sponsored an innovative a design ideation and prototyping program to envision how wearable technology can be applied to both sports and fashion apparel and accessories. Neue, a fashion tech company from Sweden that innovates with wearables, approached FIT to develop ideas for using technology to enhance the products offered by two Swedish brands: POC Sports, which produces high-end sports apparel, and Ann-Sofie BACK, an iconoclastic fashion brand. POC, founded in 2005, creates products that prevent sporting injury. Ann-Sofie BACK, an established designer from Sweden, fashions clever pieces for intelligent and confident women.