This FIT brand will reflect the creative and intellectual capital of FIT, and will be executed with a wearable avant-garde aesthetic that includes two collections of women’s wear, one targeted at a luxury market and the other a mid-market consumer.
OnPoint’s Unique.Fashion platform will act as the marketplace for students working on the project from FIT’s Fashion Design, Technical Design, Fashion Business Management, Textile Development and Marketing, Advertising and Marketing Communications, and Communication Design programs. They will conceptualize, develop, and sell designs using innovative technology that better assures high-quality results in garment personalization using age, weight, and height without measurements, photographs, or scanners.
“This new paradigm will provide students, brands, and designers a revolutionary fashion value chain, in an innovative learning environment,” said Michael Ferraro, executive director, FIT/Infor DTech Lab. “This partnership will engage faculty and students as they research the impact of emerging technology for on-demand, personalized fashion and apparel products.”