- A plaid tech jacket was made with advanced color-changing fibers that respond to AI analysis of voice and social media feeds.
- A SolarActive™ sundress, inspired by Hilfiger silhouettes and color palettes, was created with advanced solar-reactive fabric and customer personalization. One strap of the dress has the initials TH for Tommy Hilfiger; the other strap is customized with the purchaser’s initials.
- Designs were created based on an individual’s social personality, such as an avatar made to be used as a design element; a bomber jacket that uses Watson Personality Insights from the customer’s Twitter account to determine individualized striping and color; and a white “smart” parka that can display current events, temperature, train updates, music, and social media on a removable OLED screen, using voice control and conductive fibers.
Executives from Tommy Hilfiger and PVH, the parent company of Hilfiger, selected Grace McCarty’s plaid tech jacket as the top design. McCarty’s cognitive print jacket and Amy Tae Hwa Eun’s SolarActive™ sundress were made into samples that were showcased in a display about the project at National Retail Federation (NRF) 2018, Retail’s Big Show, held at the Javits Center January 14-16.
As Avery Baker, Tommy Hilfiger’s chief brand officer, said in a blog post on IBM’s THINK site, “These young designers truly embody this spirit by showcasing the successful integration of fashion, technology, and science.”
“I loved the idea that we collaborated with IBM and FIT,” Hilfiger said in a talk at NRF. “What it proved to us is all the information that is out there can be reachable with a click. When FIT students took our archives, they were able to access everything we did in the past and apply it to today’s design concepts. It’s a tremendous breakthrough.”
The project continues to be well received by the industry. As examples of what can happen when we engage science and art, the garments that were produced are being presented at various industry conferences. Recently, Michael Ferraro spoke in Las Vegas at an IBM program.