The harnessing of big data has revolutionized the marketing industry’s approach to targeting consumers. But the next frontier in personalizing products for consumers remains virtually untapped: leveraging individual genetic data. Hidden within the DNA sequence of each person is an exponential amount of information that can describe everything from heritage to health. There is an enormous opportunity to decode the meaning of an individual’s DNA and translate it into personalized products and services.

Sequence reads the genetic story of each individual, including the hereditary past, to create the ultimate bespoke fragrance—a unique combination of flavors, notes, and traits most likely to appeal to him or her, and as personalized as a fingerprint.