This research summarizes the existing work that has been done to connect DNA with scent, then takes it a step further. It lays out a roadmap for a new brand that would leverage future research in the field to create personalized DNA-based fragrances for consumers—one way the global fragrance market could be disrupted in the near future.
This effort was born from a graduate research project to conceive of and launch a new brand that incorporates technological innovation. The students worked in a team to uncover a “white space” in the market. Each team prepared and presented a comprehensive three-year marketing plan and compelling keynote presentation that outlined the reasoning for the identified opportunity.
Students from this project presented at the March 2017 State University of New York (SUNY) Symposium.