This research summarizes the existing work that has been done to connect DNA with scent, then takes it a step further. It lays out a roadmap for a new brand that would leverage future research in the field to create personalized DNA-based fragrances for consumers—one way the global fragrance market could be disrupted in the near future.
This effort was born from a graduate research project to conceive of and launch a new brand that incorporates technological innovation. The students worked in a team to uncover a “white space” in the market. Each team prepared and presented a comprehensive three-year marketing plan and compelling keynote presentation that outlined the reasoning for the identified opportunity.